Host: Sam Shad

Guests:
Kalani Tissot, Fundraising Consultant

"Negativity is the most powerful motivating force."

- Kalani Tissot, Fundraising Consultant, says negative messaging drives voter action more effectively than positive appeals. He adds that while urgency and competitiveness is vital in political fundraising, he avoids over-the-top “house is on fire” tactics used by some national firms.